Beauty of Joseon
Beauty of Joseon har omtolkat de traditionella koreanska hudvårdsmetoderna från naturen – fast på ett modernt vis.
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Märkets produkter är en kombination av Hanbang (traditionell koreansk örtmedicin) och effektiva och trendiga ingredienser som tillsammans verkar för en hälsosam och strålande hy. Märket grundar sig Joseon-dynastin som ansåg att skönheten låg i det enkla, minimala och rena. Istället för smink och överdriven utsmyckning koncentrerade man istället på att vårda och ta hand om huden.
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